Senior Digital Marketing Executive (Maternity Cover)
Vagabond Tours is an independent, Wicklow-based company that was ranked among the world’s 15 best tour operators by Travel + Leisure in 2025. Furthermore, Vagabond was certified as one of Ireland's best small workplaces in the Great Place to Work Awards 2025.
If you love Ireland and have a passion for all things digital marketing, why not consider an exciting opportunity to work with Vagabond Tours on a temporary, maternity cover contract?
You’ll be joining a family-owned success story, and an incredible team.
A Windswept & Interesting Career...
Our Marketing team is the first point of contact for our guests, who come to Ireland from all around the world.
Organiser. Creator. Team player. Lead generator. Problem-solver.
We are seeking all of the above in a Senior Digital Marketing Executive.
You’ll also earn a competitive salary, avail of continuous learning opportunities and enjoy a hybrid working model.
As part of our marketing team, you’ll help to deliver the ultimate gift; golden memories and life-changing experiences for our guests.
Work With Purpose
As Ireland’s first travel B Corp, we are committed to best practice as a business, environmentally, with our customers, our team and our suppliers around Ireland.
We like to say, no two Vagabond tours are the same. The same goes for your working day!
On any given day, you may be editing a blog about Irish pubs, WhatsApping our team of tour guides or contributing your ideas to a cross-department think-in.
Or all three!
Who we're looking for
We are seeking a capable, proactive Senior Digital Marketing Executive for a temporary maternity cover contract.
The right candidate will be able to generate quality leads by confidently running multi-channel campaigns, writing quality, search-optimised website copy, as well as segmenting audience lists and sending targeted newsletters using HubSpot. During all this, they will be collaborating and supporting the wider marketing team during a key period of activity.
The ideal candidate will be a solid mid-level marketer - experienced enough to work autonomously day-to-day and passionate about delivering world class campaigns that align with Vagabond's unique character and voice in the Irish tourism sector.
You’re In Good Company
Joining us means joining a community of friendly and experienced colleagues.
We're proud to be a Certified Great Place To Work 2023-2025.
We pride ourselves at Vagabond Tours for pooling our knowledge, being accessible to each other, learning new skills together and improving Ireland (and the world).
The get-togethers are legendary and the ping pong table is always open!
Key responsibilities of the Senior Digital Marketing Executive:
- 🎯 Lead Generation: leverage all available tricks and technologies to provide quality leads for the Sales team to convert into paying guests.
- 🌐 Search Engine Optimisation: report regularly on search engine ranking results monthly (responsibility shared with marketing team); conduct keyword research when required; suggest and execute changes to improve performance of search engine results for both traditional and AI search.
- 📧 Email Marketing: compose, get approval for, send, track, and report on regular email newsletters (shared among marketing team on an alternating basis).
- 📲 Social media management: schedule posts in line with campaigns, create image and video assets, write copy, curate comments and generally optimise our Facebook, Instagram and LinkedIn profiles, ensuring consistency across all platforms; plan content in advance with input from the marketing team; continuously evaluate wider social media landscape & recommend new trends / platforms / formats / tactics relevant to the target audience as they come on stream; report on social media metrics weekly.
- 📊 Paid media: plan, create, execute, monitor & report on paid media campaigns & organic promotions that support Vagabond's marketing strategy; manage relationships with paid media agencies.
- 💻 Website updates: contribute to the development of written & visual web content to attract leads & encourage bookings; suggest content refreshes & updates; special focus on paid media administration on the company website.
- 📸 Content curation: manage the saving & categorisation of guest photo/video context via PhotoCircle; administer PhotoCircle groups for Driver Guides throughout tour season.
- 🖼️ Graphics: create & update internal staff email signatures; brief external graphics designers on custom specialised graphics; demo draft graphics to senior leadership for approval.
Key personal attributes & skills:
- 3rd level qualification in Marketing/Digital Marketing.
- 3-5 years’ experience working in a digital marketing role, preferably in tourism.
- Demonstrated experience with content writing for web and social media platforms.
- Robust understanding of SEO, experience in Google Ads is an advantage.
- Experience with email marketing, email automation, and audience segmentation.
- Content management skills, including categorisation, organisation of written content, and management of multimedia files & uploads.
- Experience with digital marketing tools and platforms such as CMS (Apsowebly), CRM (HubSpot), analytics tools (Google Analytics, Looker Studio), media editing tools (Adobe Suite, Canva, CapCut), paid media platforms (Meta, Google) and digital productivity tools (Office365, Google Workspace).
- Excellent communication & presentation skills.
- Passionate about digital marketing with an eye on emerging digital trends.
- Commercial acumen and awareness of how tasks contribute to core business goals.
Key Competencies:
- Ability to analyse information and problem-solve accordingly.
- Ability to coordinate efforts & organise tasks to work as part of a team.
- Capable of managing your own time & prioritising tasks appropriately to meet objectives.
- Proven ability to optimise blogs and web pages to maintain search favour with Google Indexing.
- Demonstrated ability to create copy in line with a specific brand voice throughout web and social media platforms.
- Proven track record of leading marketing projects, driving projects from concept ideation through to completion and ensuring that objectives and deadlines are met throughout.
In return you will receive:
- 💼 A salary between €40,000 - €50,000
- ✅ Employer pension contributions of 1.5% through the government's auto-enrolment scheme or a PRSA of your choosing.
- 📆 20 days Annual Leave (pro rata) + paid time off on Good Friday and around the Christmas period.
Reporting line: This role reports to the Head of Marketing & Sales, alongside our other Senior Digital Marketing Executive and Digital Marketing Assistant. The position-holder will not have any direct reports.
Working Hours: 35 hours per week, working 7 hours per day, Monday to Friday inclusive. Our standard day is normally 9.30am to 5.30pm but flexibility is available around the core hours of 10:00-15:30.
Contract Duration: The contract will be guaranteed for 7 months with the possibility of extending to a maximum of 13 months. We will do our best to give as much notice as possible (minimum 2 months) of any changes to the contract duration if they arise.
Work Location: This role will be based at our offices at Newtownmountkennedy, Wicklow, with the option to work from home on Wednesdays and Fridays once the initial onboarding period is complete.
Vagabond Tours is an equal opportunities employer, and we welcome applications from all suitably qualified persons regardless of age, gender, sexual orientation, race or ethnicity, religion, disability, or any other characteristics protected under Irish equality and employment legislation.
Job Type: Full-time
Language: English (required)
Work authorisation: Ireland (required)
Ready to make Vagabond Tours the first name on every traveller’s bucket list?
If so, please email info@vagabond.ie with your cover letter and CV.
Adventure Tours Driver-Guide
If you love Ireland and want to do more of the things you’re passionate about, why not consider an exciting new lifestyle and career change with Vagabond Tours?
- ✔️ Fresh air.
- ✔️ Exploring Ireland.
- ✔️ Outdoor activity and adventure.
- ✔️ New skills.
- ✔️ Being part of an awesome team within a company that strives to be a truly sustainable and rewarding employer.
Read on to find out why becoming a VagaGuide might be just the change you’re seeking.
An Adventurous New Career...
You’re not a tour guide with Vagabond, you’re a VagaGuide.
VagaGuides are the superheroes of every guest experience.
How do we know this? Because our 5-star TripAdvisor and TrustPilot reviewers keep on telling us how much they loved their guides.
What Is A VagaGuide?
Leader.
Storyteller.
Navigator.
Problem-solver.
As a VagaGuide, you’ll become all of the above while leading our 5-12 day small-group tours to Ireland's most beautiful and little-known corners.
Earn a competitive salary — plus tips! — explaining Irish history, culture and nature to guests while driving our fleet of customised 4x4 Mercedes tour vehicles.
Work With Purpose
We expect you to bring your values with you to work.
As Ireland’s first travel B Corp, we are committed to best practice as a business, environmentally, with our customers, our team and our suppliers around Ireland.
Our sister company, Sustainable Tourism Network, is Ireland’s leading sustainability certification body.
At VagaHQ in Ireland, we look for more sustainable ways of doing things every day.
That spirit runs from the sustainably-traded beans in our coffee machine to the solar panels on the roof and the EV charging point.
We exchange sustainability ideas with our guests on tour as well as via our blogs and social media.
How can we do better? We’ll expect your creative ideas from day one.
Happy Days
Forget about 9 to 5.
Flexibility and a healthy work-life balance are built-in to the package at Vagabond Tours.
Do more of the things you love — like connecting with new people from around the world — every day of your Vagabond career.
Here are just a few of the skills you’ll learn with Vagabond:
- ✔️ Leadership
- ✔️ Resilience
- ✔️ Organisation
- ✔️ Communication
There’s no such thing as a typical day. Our guests can be aged 8-88. Our tour itineraries and destinations are famously flexible.
We like to say, no two Vagabond tours are the same. The same goes for your working day!
You’re In Good Company
Becoming a VagaGuide means joining a community of friendly and experienced colleagues.
We pride ourselves at Vagabond Tours for pooling our knowledge, being accessible to each other, learning new skills together and improving Ireland (and the world).
At Vagabond Tours, we are committed to fostering an inclusive workplace. We embrace diversity and welcome applicants from all backgrounds, ensuring equal opportunities for every individual.
We all work hard but we also place genuine value on having fun.
The end-of-season get-togethers are legendary and the ping-pong table is always open!
A Windswept & Interesting Career
You’ll not only be representing us as a VagaGuide, you’ll be an ambassador for Ireland itself.
Give our guests the ultimate gift; golden memories and life-changing experiences.
It’s not unusual for guests to return to Ireland for a second, third or even fourth Vagabond tour, based largely on their positive experience with a VagaGuide.
Even better, your development as a VagaGuide could be the perfect launchpad for a rewarding career in tourism.
Meet our current team of VagaGuide tour guides
The Role
Our tours come in two distinct styles:
- 🛶 Vagabond Adventure Tours - Fast-paced, adrenaline-filled and active.
- 🌄 Driftwood Journeys of Discovery - A more relaxed pace with an emphasis on culture and sightseeing.
VagaGuides are expected to deliver both experiences to guests.
No matter which tour style you lead, we are passionate about the fantastic experience delivered to our guests, requiring the highest level of dedication and professionalism from all our team.
In return, we invest considerable time and effort into developing people into our guiding roles.
Our customers come from all over the world and across a wide spectrum of ages and backgrounds. But what they have in common is that they are all here to relax, unwind and enjoy Ireland.
Each Vagabond or Driftwood Tour lasts between 5-12 days. It is hard work and you will be away from home, but it is also great fun, a healthy way of life and very rewarding (you also get a great tan).
Plus the pay is OK too. (Season runs from mid-March to the end of October).
Duties
Duties include but are not limited to:
- Preparation of vehicle for trip including
- Ensure it is clean, has all required kit and equipment
- Performing and submitting morning and evening checks
- Ensuring vehicle is kept in a roadworthy condition throughout the tour and timely reporting of defects
- Safety (including safe driving) and contentment of your groups
- Excellent all round knowledge of Ireland - history, culture, education, economy and Irish life in general.
On tour:
- Embarking guests and their luggage each morning
- Full delivery of tour information throughout tour
- Organising activities, walks etc on tour
- Accompanying customers on walks and at attractions
- Checking in guests to accommodations at end of each day
- Ensuring all admin tasks are completed in a timely fashion (e.g., double checking accommodation allocation)
- Timely reporting of all incidents involving customers or which may impact on the company
- Cleaning of vehicles to expected standard
Post tour:
- Cleaning vehicle inside and out
- Ensuring all vehicle fluids are topped up (fuel, oil, water, additives, coolant and brake fluid)
- Post tour vehicle checks
- Other duties as required: These may vary, and activities outside the role of driver-guide would be optional.
Requirements
Class D or D1 Passenger Carrying Vehicle Licence - If you are looking for work for the 2025 season, don't yet have a D or D1 licence, but have begun the process, then feel free to apply. (Vagabond will also partially assist financially with the cost obtaining the D1 licence. This support is paid after the successful applicant’s first touring season).
Tourism or touring experience would be an advantage but not essential. Customer service experience is also handy.
A ‘People Person’- Patient, outgoing, independent, with initiative, reliable, punctual, personable. You don’t have to be the life and soul of the party, but good interpersonal skills are a must.
Languages: Fluent in English with an awareness and understanding of the Hiberno-English dialect. Some level of Irish is an advantage, though not necessary for the role.
A deep understanding and love of Irish life, culture, and history based on your own experience growing up and living in Ireland.
Training
- Successful candidates will be provided with extensive training including:
- 4-5 weeks in house training, including
- Team Training Week (great craic)
- On the road training (also great craic)
- Further training, if required:
- First aid training
- Manual Handling
- Lowland Leader or Mountain skills training
We are an equal opportunities employer, and we welcome applications from all suitably qualified persons regardless of age, gender, sexual orientation, race or ethnicity, religion, disability, or any other characteristics protected under Irish equality and employment legislation.
Do you have the drive, enthusiasm, skills (and humour) we’re looking for?
If so, please email info@vagabond.ie with your cover letter and CV.
