Vagabond Tours founder, Rob Rankin, wanted to take further action to promote responsible tourism practises in Ireland. He identified a commercial opportunity to deliver top quality training and certification in a growth sector.
In early 2019, Rob purchased Greenbox Consulting Limited, trading as Ecotourism Ireland, with the long terms goals of widening the scope of ecotourism training and certification across the Irish tourism sector.
In late 2019, the business was rebranded as Sustainable Travel Ireland.
What does Sustainable Travel Ireland do?
Sustainable Travel Ireland aims to stimulate the development of ecotourism countrywide.
The organisation developed an ecotourism quality label. The goals of this label are:
- to stimulate the development of new ecotourism experiences in Ireland;
- defend the ethical values of existing ecotourism operators;
- guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer.